Employee engagement can be defined simply as the relationship between an employee and the organization he or she works for. Most businesses consider engaged employees to be workers who have a genuine interest in the success of the organization and regularly demonstrate enthusiasm and dedication to their work. Employee engagement is different from employee morale in that it emphasizes how productive an employee is. For instance, a person with high morale but low engagement could be someone who is happy with his or her job but produces poor-quality work at a substandard rate.
There are several reasons for why a company should monitor employee engagement and, if necessary, take steps to improve engagement levels. One of the most important reasons is developing a positive workplace culture, and one of the best ways to accomplish this is to populate an office with individuals who care about the company and the work the company does. Employee engagement can also tie directly into employee retention, as employees who value their company’s work and feel valued by the company will be less likely to seek employment elsewhere.